In early October 2010, America’s leader in automotive education had an urgent need for new digital ideas. UTI wanted a unified campaign to help increase interest online and drive traffic to their 11 U.S. campuses.

This effort had to be launched immediately. If not sooner.

Two weeks after being briefed, we went live with the One of Us banner campaign and landing pages. It spoke directly to car guys looking for a career "doing what they love."

Then, we produced Success Stories and 21st Century Career Advice, targeting people in the workforce who were searching for a more rewarding career opportunity.

Results showed our quick work had the desired effect, each campaign increased click through rates and online applications.
21st Century Landing Page

 
Success Stories Chris Tidwell Landing Page

 
One of Us Landing Page

 
Norwood Landing Page