In 2008, Scholastic asked us to build a virtual world to complement the launch of their new series of children's books called The Dog.

The Dog World is a safe space for kids to create and care for their own virtual pet. Kids can create their own customized dog, walk and feed their pet, play games, even earn dog "bones," which can be spent on new toys and accessories for their dog.

Each new book in the series comes with a "secret code" that kids can use to unlock special quizzes, games and items created specifically for the new title.

To date, more than 250,000 dogs have been created and over 50,000 codes have been unlocked.

Services: Web design and development, hosting, ongoing maintenance and updates.
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