Forget CBS, NBC, and ABC.

The bruising 3-way battle in news is the race to sell financial news subscriptions, as NewsCorp invests heavily in its recently-acquired Dow Jones news service, and Bloomberg builds on its strengths in the US market. Meanwhile, many banks and investment firms are reducing these high-ticket subscriptions as they struggle to rebuild after the recent economic crisis.

So in 2009, our assignment was to communicate the value and superiority of Reuters as the one must-have newswire.

Fortunately for us, that value and superiority is documented fact. So all we had to do was create our "Timeline" campaign to show exactly how market-moving news is broken, and by whom.

In three months, Reuters added 250,000 new users, and equally important, suffered virtually no defections.

Services: Online, newspaper, transit, elevators, on-premise, television.
Reuters News Strip Ads

 
TR Obama

 
TR Astra Zeneca

 
TR Ford

 
TR Axsys