Five beautiful black and white spots for Cablevision’s Optimum family of services make the point that “The most important thing we connect is you.”

The effort also includes online banners, in-store posters, DM, and newspaper ads. Director: Jim Gartner. DP: Jack Donnelly, Edit: Adam Schwartz and Dave Madden/Beast, Music: Big Foote, Audio: Kevin Halpin/Color NYC, Color: Stefan Sonnenfeld/Company 3.