When competitors start offering aggressive deals that make it sound like everything's included, what's a marketer to do? With two funny spots, we're helping Optimum point out a few of the things that actually aren't included. Funny, but to the point: over 45% of your friends and neighbors who've switched to FiOS have already switched back to Optimum.

(Director: Theodore Melfi/Gartner, Edit: Jason Kileen/The Cutting Room, Music: Big Foote, Sound: Kevin Halpin/Color NYC, Color: Lez Rudge/Nice Shoes.)