Back in 2005, Cablevision was the first in its industry to bundle TV, Internet, and voice. (And it was GN+P who named it the Optimum Triple Play.)

Fast forward to today, and one result of this new way of marketing is that customers have grown accustomed to thinking of these three services together.

In this new effort for the Optimum brand, three prototypical Optimum customers explain how these innovative Optimum services make their lives better. And with the talented assistance of director Francois Vogel, we bring their stories to life in an extremely visual and innovative way.