Over the past three years, consumer conversion to HDTV has provided a potential reason-to-switch for cable, satellite, and phone company subscribers. Our mission: Retain current Cablevision's iO TV cable subscribers, and attract switchers from Dish, DirecTV, and Verizon FiOS.

Now in its third year, our "iO HD Pixels" campaign has helped Cablevision achieve the highest HD penetration of any cable provider in the nation, with over 60% of subscriber households upgraded to HD service, and over 10,000 more households every month converting from other TV providers.

Oh, and every Halloween, thousands of kids in the TriState area are trick or treating as iO HD Pixels.

Services: TV, Cinema, Print, Digital