Garanimals is the best-selling brand of children's clothing in the United States. Our new Fall 2012 campaign brings new energy to our "comfort" positioning for the brand, and extends our story into print for the first time in a decade.
With charming :30 and :15 spots in Spanish and English, and spreads and pages in leading pubs such as Parents, Parenting, BabyTalk, and Ser Padres, the entire media effort on national cable, syndication, and print was planned and bought by GN+P.
Gardner Nelson has worked with Garan, a Berkshire Hathaway company, since helping re-introduce the brand at Walmart in 2007. Garanimals is now America's leading brand of children’s clothes, sold at over 4,000 Walmart stores in the US, Canada, and Mexico, and the brand is now licensed for shoes, bedding, toys, and more.
Thanks to all the talented people who worked on this charming project, including:
Director: Augustus Punch/Partizan
DP: Nicola Pecorini
Editor: Mike Douglas/The Cutting Room
Music: Kari Steinert/Big Foote
Color Correct: Nice Shoes
Colorist: Les Rudge
Mix: The Cutting Room
Engineer: Walter Bianco
Photographer: Matthew Welch
Print Production: Suk Choi/Box Graphics
Services: Brand strategy, advertising, online, in-store, media planning and buying