Our latest effort for Garan debuts a new ‘comfort’ positioning for its best-selling line of children’s clothing. GN+P led the research effort that resulted in the new campaign. With seven charming :15 and :30 spots in Spanish and English, the entire media effort on national cable, spot, and syndication was planned and bought by GN+P. 

The agency has worked with Garan, a Berkshire Hathaway company, since helping them re-introduce the brand in 2007. Garanimals is now the leading brand of children’s clothes sold at over 4,000 WalMart stores in the US, Canada, and Mexico, and the brand is now licensed for shoes, bedding, toys, and more. 

(Director: David Kellogg/Anonymous, Edit: Mike Douglas/The Cutting Room, Music: Big Foote. Sound: Kevin Halpin/Color NYC. Color: Lez Rudge/Nice Shoes.)