Update: We're proud to announce that our launch campaign for Thomson Reuters Eikon took 5 golds and best in show at the FCS Awards.

For many years, three companies provided the primary windows into the rarified worlds of banking and investing: Thomson, Reuters, and Bloomberg. In 2008, two of them merged.

We were asked to help create the global advertising campaign that would launch the critically important new Thomson Reuters desktop software.

Created for a new breed of investment and banking professionals who grew up on the Internet, wifi, cell phones, and PDAs, Thomson Reuters Eikon sets new standards for comprehensiveness, collaboration, and intuitive ease of use.

Our campaign, "for the New Eikons of Finance," began appearing in the US, Europe, and Asia in June 2010.

Although too soon to claim in-market results, internal response at Thomson Reuters, especially from the sales organizations, has been extremely positive.

Services: Web films, TV, rich media, print, environmental video, customer experience, collateral, internal communications.
Eikon Print Charles

 
Eikon Print Rachel

 
Eikon Print Thomas

 
Eikon Brochure Cover

 
Eikon Brochure Inside

 
Eikon Spread 3

 
Eikon Spread 4

 
Eikon Spread 5

 
Eikon Spread 1

 
Eikon Spread 6

 
Eikon Spread 2

 
Eikon Spread 7