Your first challenge in a fractured world: getting the message right.
Thu 02 Sep 2010 04:09 p.m.
It has never been harder to be a marketer than it is today. 70 hours a week isn’t enough to push and pull all the communications buttons, levers, and switches at your disposal. And with so many experts in so many disciplines proclaiming that theirs is the path that will guarantee the future of your brand, who should you listen to first?
The real problem with advertising: message malfunction
Wed 01 Sep 2010 02:09 p.m.
Some say it's now over 3000 (Number of ad messages you see each day, that is.), but here at Gardner Nelson + Partners, we are not so concerned with message bombardus increasis. Nope, what bothers us is how badly all these messages are communicating what they're supposed to communicate.