Items tagged 'finance'


Built to Last: How to Make Brand Financial’s Long Term Power Source
Thu 16 Dec 2010 11:12 a.m.

In his speech to the JFAM Conference, Steve Gardner, President of Gardner Nelson + Partners, addresses the broad issue of managing financial brands through the negative cycles of the financial markets. Gardner contrasts the behavior of the financial industry following the 2008 financial crisis with historical precedent to argue that the institutions that continue to communicate throughout negative cycles emerge with stronger brands, and with their leadership credentials enhanced.