Items tagged 'advertising'


Does your agency slow you down?
Thu 16 Dec 2010 12:12 p.m.

I have yet to meet the client who says, "Gee, my business is moving so much more slowly than it used to."

Today, speed-to-market is a vital competitive weapon. Clients who can move with extreme speed and agility can outmaneuver slower, more process-laden competitors.

Built to Last: How to Make Brand Financial’s Long Term Power Source
Thu 16 Dec 2010 11:12 a.m.

In his speech to the JFAM Conference, Steve Gardner, President of Gardner Nelson + Partners, addresses the broad issue of managing financial brands through the negative cycles of the financial markets. Gardner contrasts the behavior of the financial industry following the 2008 financial crisis with historical precedent to argue that the institutions that continue to communicate throughout negative cycles emerge with stronger brands, and with their leadership credentials enhanced.

The real problem with advertising: message malfunction
Wed 01 Sep 2010 02:09 p.m.

Some say it's now over 3000 (Number of ad messages you see each day, that is.), but here at Gardner Nelson + Partners, we are not so concerned with message bombardus increasis. Nope, what bothers us is how badly all these messages are communicating what they're supposed to communicate.

10 signs you're working with a holding company agency
Wed 01 Sep 2010 01:09 p.m.

When Marion Harper created the concept of an “agency holding company” in 1960, he didn’t pretend there was any benefit to clients. It was simply a financial structure to manage around client conflicts. Clients see this every day… in the work, the people, and the endless haggling about money…