Perspective:
Where we share our POV on subjects large and small.

The real problem with advertising: message malfunction

Sept. 1, 2010, 2:08 p.m.
Author: Tom Nelson

Some say it's now over 3000 (Number of ad messages you see each day, that is.), but here at Gardner Nelson + Partners, we are not so concerned with message bombardus increasis. Nope, what bothers us is how badly all these messages are communicating what they're supposed to communicate.