Perspective:
Where we share our POV on subjects large and small.

Your first challenge in a fractured world: getting the message right.

Your first challenge in a fractured world: getting the message right.

Sept. 2, 2010, 4:12 p.m.
Authors: Steve Gardner, Tom Nelson

It has never been harder to be a marketer than it is today. 70 hours a week isn’t enough to push and pull all the communications buttons, levers, and switches at your disposal. And with so many experts in so many disciplines proclaiming that theirs is the path that will guarantee the future of your brand, who should you listen to first?

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GN+P 4.0: what this new site was designed to do

GN+P 4.0: what this new site was designed to do

Sept. 1, 2010, 1:05 a.m.
Author: Jesse Emery

This year, when we decided to revamp the site, we set ourselves a few goals. In this post we lay out why we revamped our site, what we wanted to accomplish, how we went about achieving those goals, and what we've got on tap for the site in the future.

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