Perspective:
Where we share our POV on subjects large and small.

Does your agency slow you down?

Does your agency slow you down?

Dec. 16, 2010, 12:17 p.m.
Author: Steve Gardner

I have yet to meet the client who says, "Gee, my business is moving so much more slowly than it used to."

Today, speed-to-market is a vital competitive weapon. Clients who can move with extreme speed and agility can outmaneuver slower, more process-laden competitors.

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Built to Last: How to Make Brand Financial’s Long Term Power Source

Built to Last: How to Make Brand Financial’s Long Term Power Source

Dec. 16, 2010, 11:56 a.m.
Author: Steve Gardner

In his speech to the JFAM Conference, Steve Gardner, President of Gardner Nelson + Partners, addresses the broad issue of managing financial brands through the negative cycles of the financial markets. Gardner contrasts the behavior of the financial industry following the 2008 financial crisis with historical precedent to argue that the institutions that continue to communicate throughout negative cycles emerge with stronger brands, and with their leadership credentials enhanced.

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Your first challenge in a fractured world: getting the message right.

Your first challenge in a fractured world: getting the message right.

Sept. 2, 2010, 4:12 p.m.
Authors: Steve Gardner, Tom Nelson

It has never been harder to be a marketer than it is today. 70 hours a week isn’t enough to push and pull all the communications buttons, levers, and switches at your disposal. And with so many experts in so many disciplines proclaiming that theirs is the path that will guarantee the future of your brand, who should you listen to first?

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The real problem with advertising: message malfunction

The real problem with advertising: message malfunction

Sept. 1, 2010, 2:08 p.m.
Author: Tom Nelson

Some say it's now over 3000 (Number of ad messages you see each day, that is.), but here at Gardner Nelson + Partners, we are not so concerned with message bombardus increasis. Nope, what bothers us is how badly all these messages are communicating what they're supposed to communicate.

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10 signs you're working with a holding company agency

10 signs you're working with a holding company agency

Sept. 1, 2010, 1:22 p.m.
Author: Steve Gardner

When Marion Harper created the concept of an “agency holding company” in 1960, he didn’t pretend there was any benefit to clients. It was simply a financial structure to manage around client conflicts. Clients see this every day… in the work, the people, and the endless haggling about money…

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GN+P 4.0: what this new site was designed to do

GN+P 4.0: what this new site was designed to do

Sept. 1, 2010, 1:05 a.m.
Author: Jesse Emery

This year, when we decided to revamp the site, we set ourselves a few goals. In this post we lay out why we revamped our site, what we wanted to accomplish, how we went about achieving those goals, and what we've got on tap for the site in the future.

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