Independent NY shop believes that what you say has never been more important.

When people say this world
is a marketplace of ideas,
what they really mean is that
it's a marketplace of messsages.
The right message makes people notice.
Makes people think.
Makes people act.
Do you have the right message?
More about what makes us different
Tom Nelson photo

Tom Nelson, Creative Director
More about Tom

Steve Gardner photo

Steve Gardner, President
More about Steve

GN+P at a glance:

Founded February 11, 1999
Independently owned
$7.9MM in revenue
33 employees See people
Profitable, zero debt
4As member since 2001

GN+P Services:

Brand positioning and strategy
Message development and production in all media
Interactive and digital communications
Media planning and buying
Internal communications

Our first ad. Wingspanbank.com

Our first ad, to launch WingspanBank.com
See more work from our Archive

Current Clients:

Cablevision Systems Corporation (NYSE: CVC)
Thomson Reuters (TSX and NYSE: TRI)
Garan, a Berkshire Hathaway Co. (NYSE: BRK.A)
Assured Guaranty Ltd. (NYSE: AGO)
National Grid (LSE: NGT and NYSE: NGG)
VantageScore LLC
Alleghany Corporation (NYSE: Y)
Scholastic Corporation (NASDAQ: SCHL)
National Organization on Disability

Previous Assignments:

Bank One Corporation
Legg Mason, Inc. (NYSE: LM)
The Partnership for a Drug-Free America
Lustgarten Foundation
Clean Energy States Alliance
L.L. Bean
DHL Express (FWB: DPW)
WebMD (NASDAQ: WBMD)

Company History:

2010: International launches for Assured Guaranty, Reuters Insider, and Thomson Reuters Eikon

2009: New campaigns for Reuters News, Diamond Standard Vodka, National Grid. We add media planning and buying.

2008: We build an online game for hundreds of thousands of young Scholastic readers. Integrated campaigns for L.L. Bean, Partnership for a Drug-Free America, and CurePC.org.

2007: Win Garanimals and VantageScore; move into new offices at 432 Park Avenue South.

2006: We produce/direct our first eight TV spots in-house, dozens follow. Legg Mason campaign debuts; we help re-brand NYC’s Radio City Christmas Spectacular.

Flatiron Building

2004: Our very own banking crisis: JP Morgan Chase buys Bank One. Create first Optimum Triple Play and 30-min. reality TV show for Cablevision.

2003: Win iO TV assignment from Cablevision. "Maximum Strength Checking" turns around Bank One Retail; smart work for Commercial and Private Client Services.

2002: We help rebrand First USA as Bank One Card Services.

2001: Internet madness continues with WebMD. First agency t-shirts arrive.

2000: Spike Lee shoots campaign for IAM.com. Office problem solved: We move into NYC’s historic Flatiron Building.

1999: No employees, no office; one new $30mm account: WingspanBank.com