About


In a world obsessed with money and celebrity, we actually care about the work we do, and who we work with. Independence. It’s better for the work. It’s even better for the people who do it. That’s why, after 15 years, we haven’t sold out to a holding company. (And have zero interest in purchasing one, either.)

Services


Strategy

Brand Strategy
Qualitative Research
Quantitative Research


Creative

All Media
Full Production
In-house Film + Edit
Internal Communications
Original Programming


Digital

Online Advertising
Social
Web Design


Media

Planning
Implementation
Optimization
Event Sponsorship
Custom Content


Design

Brand Identity
Environmental
Brand Experience
2D, 3D + Motion Design


People


BEFORE GN+P:
DiMassimo Goldstein, Grey

HOMETOWN:
Philadelphia, PA.

RECOMMENDS:
Love (the band)
Empathy
Miami Ad School

DISLIKES:
People who stand in the
middle of sidewalks.

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Megan Adamson-Jackes

Copywriter

BEFORE GN+P:
BBDO NY, Publicis NY

ALMA MATER:
Colgate University

DISLIKES:
Mean people, inefficiency

WHAT ASPECTS OF THE JOB
ARE MOST IMPORTANT:

Helping shape great work that
drives business and builds brands –
that’s what it’s all about.

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Nicole Aniades

Project Director

BEFORE GN+P:
President of Ammirati Puris Lintas

FAVORITE CLIENT EXPERIENCE:
Being Steve Jobs' account guy
on NeXT Computer

RECOMMENDS:
Marathons, 12-string Rickenbackers, learning from your children

DISLIKES:
Spicy food, speakerphones

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Steve Gardner

President

BEFORE GN+P:
Pepsi, MPG, The MediaEdge

HOMETOWN:
San Rafael, California

RECOMMENDS:
Growing your own organic garden, Visiting Nepal, Tanzania, or Peru

WHY DO YOU EXCEL
IN YOUR JOB?

My calculator is bigger
than anyone else's.

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Elaine Hall

Partner/Media Director

BEFORE GN+P:
Freelance producer in
NY, LA, SF and Tokyo

FAVORITE CLIENT EXPERIENCE:
Recreating the first gulf war
for a PBS spot.

HOMETOWN:
Huntington, New York

DISLIKES:
Airport security

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Meegan Hanrahan

Partner/Broadcast Production

BEFORE GN+P:
Hollins University

HOMETOWN:
Asheville, North Carolina

SIGNIFICANT OTHERS:
Netflix + Pizza

WHY ADVERTISING?
Communicating effectively
in 30 seconds or less
is a fascinating art form.

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Danielle Jordan-Baile

Broadcast Production Assistant

BEFORE GN+P:
HRP Television Sales,
Ogilvy & Mather NY, Bozell LA

ALMA MATER:
Union College

WHY ADVERTISING?
My cousin and I moved to
Los Angeles after our graduations
and we only had one car.
So we both got jobs at Katz Communications, a TV Rep Firm.

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Lisa Kaplan

Media Implementation

BEFORE GN+P:
Toy, Cliff Freeman, Digitas

FAVORITE CLIENT EXPERIENCE:
Wrapping the city of Buenos Aires in bubble wrap for a Snapple shoot.

ALMA MATER:
Fashion Institute of Technology

FAVORITE THINGS:
Trying to learn the ukulele, walking my dog in Central Park, cooking

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Kristen Koop

Art Director

BEFORE GN+P:
McCann, Merkley + Partners, Lowe, Goodby Silverstein

COOLEST SHOOT:
Climbing the Grand Tetons
for Nike ACG Project

ALMA MATERS:
University of Arizona,
ArtCenter College of Design

WHERE DO YOU
EXCEL IN YOUR JOB?

Keeping it positive.

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Hank Kosinski

Partner/Executive Creative Director

BEFORE GN+P:
Executive Assistant at Memorial Sloan Kettering NYU Medical Center

HOMETOWN:
Astoria, New York

RECOMMENDS:
Concerts, shoe shopping, cooking, long drives and manicures

TITLE OF YOUR BIOGRAPHY?
"Never a dull moment
in the life of Pamela Quintero"

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Pamela Mercado

Office Manager

BEFORE GN+P:
DDB, Grey

ALMA MATER:
Boston University

WEAKNESS:
Free samples at Whole Foods

WHY ADVERTISING?
Following in my mom’s footsteps

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Carly Milden

Project Supervisor

BEFORE GN+P:
The Concept Farm, Crispin Porter + Bogusky, The Ritz-Carlton

FAVORITE WORK EXPERIENCE:
2-week photoshoot in Hong Kong, Osaka, Kyoto and Seoul

ALMA MATERS:
ArtCenter College of Design
Miami Ad School
University of South Florida

RECOMMENDS:
Marrying a man who can cook.

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Nicole Miller

Art Director

BEFORE GN+P:
Director of Operations at Pittard Sullivan, Event Coordinator in NY and Chicago

HOMETOWN:
Chicago, Illinois

ALMA MATER:
Johnson & Wales

FAVORITE QUOTE:
“That which does not kill you
makes you stronger. ” -- Nietzsche

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Melanese Moody

Partner/Agency Resources

BEFORE GN+P:
McGarry Bowen NY

HOMETOWN:
Yonkers, NY

FAVORITE ACTIVITIES:
Fishing, hunting, eating the things I’ve fished and hunted for, conga playing, portrait painting, naysaying

WHY ADVERTISING?
Because I love coming up with ideas. And then seeing those ideas become things.

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Steve Morrell

Copywriter

BEFORE GN+P:
ECD at Ammirati Puris Lintas NY

FAVORITE ADVERTISING STORY:
Pulling a baby elephant from
a lagoon in Thailand.

HOMETOWN:
Detroit, Michigan

ALMA MATER:
Michigan State

RECOMMENDS:
Jeff Beck, Robertson Davies,
unsalted butter

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Tom Nelson

Chief Creative Officer

BEFORE GN+P:
Washington and Lee University

HOMETOWN:
Atlanta, GA

FAVORITE NON-COMPENSATED ACTIVITIES:
Pickup basketball,
comedy shows, skiing

WHY ADVERTISING?
It's the intersection
of creativity and strategy.

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Andy Ogburn

Project Manager

BEFORE GN+P:
Bookkeeper at
Herbert G. Martin, New York

HOMETOWN:
Bronx, New York

ALMA MATER:
Berkeley College

DISLIKES:
Waiting for Amex receipts
(You know who you are)

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Carrie Reyes

Cost Accounting Manager

BEFORE GN+P:
Tag New York

ALMA MATER:
Rochester Institute of Technology

ON THE WEEKEND:
Live music, figure skating, cooking, trying new restaurants

WORST PART OF THE JOB:
When the coffee runs out!

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Kristin Stevenson

Art Director

BEFORE GN+P:
Newsweek
PricewaterhouseCoopers

HOMETOWN:
Baxley, Georgia

ALMA MATER:
Auburn University

FAVORITE QUOTE:
"Whether you think you can,
or think you can't, you are right."
-- Henry Ford

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Trent Stone

Controller

BEFORE GN+P:
Washington and Lee University

HOMETOWN:
Charlotte, NC

DISLIKES:
Tomato sauce…yes
that means pizza

FAVORITE NON-COMPENSATED ACTIVITIES:
Singing, cycling, skiing,
over-thinking things

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Caroline Tolmie

Project Manager

Clients



AOR since 2012

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2013 Project

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AOR since 2007

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AOR since 2009

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AOR since 2004

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2013 Project

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AOR SINCE 2009

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Pro bono projects since 2008

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2014 Project

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News


Welcome Carly

We are delighted to announce the arrival of Carly Milden, who joins us as Project Supervisor. Her first assignments will be on Charter and Assured Guaranty. Previously, Carly was at DDB and before that, Grey. She is a grad of Boston University, and a three-time US Figure Skating medalist.

Thank you, Elaine

Today is Elaine Hall’s fifth anniversary with GN+P.  Hiring this superb media professional to build our media capability was one of the best investments we’ve ever made!

‘And the winner is…”

Every year, the Financial Communications Society’s Portfolio Awards honors the best financial services advertising, and last night, it was our turn again. Our new campaign for Assured Guaranty took home one gold, two silvers, and three bronzes for TV, print, and rich media.

15

Today happens to be the 15th anniversary of GN+P. We are grateful to the many talented people who have contributed to our success over the years, and to the many terrific clients that we’ve had the opportunity to serve. Ever wanted to start your own agency? Maybe you should.

Statistics


TV Spots

783

produced

In business for

15

years

Perriers Drank

99K

bottles

Current office temp

72

degrees

Contact


GNP Gardner Nelson + Partners
432 Park Avenue South
New York, NY 10016-8013
info@gardner-nelson.com
+ (212) 584-9100