GN+P celebrates
15 years of

Feb. 11, 2014, 7:37 p.m.

To celebrate our first 15 years, we want to thank everyone who believed in us, joined us, inspired us, and helped us along the way. Here are 15 things we couldn’t have done without you.

View Case Study

National Grid.
Here With You.
Here For You.

Nov. 14, 2013, 11:42 a.m.

National Grid delivers gas and electricity to over 5 million customers in the Northeast US. Unlike other companies that can choose to put their operations anywhere, National Grid is inextricably linked to the people and places it serves.

View Case Study

Reasons for Ramada.
A new voice for a
leading hotel brand.

Nov. 5, 2013, 9:02 a.m.

In 1954, Ramada first opened its doors to weary travelers on Route 66 in Flagstaff, Arizona. Today, Ramada Worldwide offers a warm and friendly
stay at nearly 900 hotels in more than 50 countries around the world.

View Case Study

Assured Guaranty.
The proven leader
in bond insurance.

Oct. 1, 2013, 10:52 a.m.

Among the casualties of the 2008 subprime crisis were many of the financial giants who provided insurance for the municipal bonds that help build and maintain America's schools, bridges, and other public works.

View Case Study

Optimum Business.
Support your local
businesses. We do.

Sept. 5, 2013, 12:03 p.m.

By delivering more robust services at a much better value, Optimum Business has far outpaced its phone company competitors. As a result, Cablevision is now the leading phone and internet provider for businesses across its service area.

View Case Study

Because comfort's big
when you're little.

Sept. 22, 2012, 11:44 p.m.

Garanimals is the best-selling brand of children's clothing in the United States. Our new Fall 2012 campaign brings new energy to our "comfort" positioning for the brand, and extends our story into print for the first time in a decade.

View Case Study


Built to Last: How to Make Brand Financial’s Long Term Power Source

Author: Steve Gardner

In his speech to the JFAM Conference, Steve Gardner, President of Gardner Nelson + Partners, addresses the broad issue of managing financial brands through the negative cycles of the financial markets. Gardner contrasts the behavior of the financial industry following the 2008 financial crisis with historical precedent to argue that the institutions that continue to communicate throughout negative cycles emerge with stronger brands, and with their leadership credentials enhanced.

Read More Tags: advertising, finance, jfam, merril lynch, steve gardner

Your first challenge in a fractured world: getting the message right.

Authors: Steve Gardner, Tom Nelson

It has never been harder to be a marketer than it is today. 70 hours a week isn’t enough to push and pull all the communications buttons, levers, and switches at your disposal. And with so many experts in so many disciplines proclaiming that theirs is the path that will guarantee the future of your brand, who should you listen to first?

Read More Tags: 3Cs, company, consumer, context, expertise, gardner nelson, message

The real problem with advertising: message malfunction

Author: Tom Nelson

Some say it's now over 3000 (Number of ad messages you see each day, that is.), but here at Gardner Nelson + Partners, we are not so concerned with message bombardus increasis. Nope, what bothers us is how badly all these messages are communicating what they're supposed to communicate.

Read More Tags: accenture, advertising, at&t, charles schwab, cialis, ford, message, message overload, nikon, vizio

10 signs you're working with a holding company agency

Author: Steve Gardner

When Marion Harper created the concept of an “agency holding company” in 1960, he didn’t pretend there was any benefit to clients. It was simply a financial structure to manage around client conflicts. Clients see this every day… in the work, the people, and the endless haggling about money…

Read More Tags: advertising, agencies, agency planner, executive creative director, holding company, top ten

Does your agency slow you down?

Author: Steve Gardner

I have yet to meet the client who says, "Gee, my business is moving so much more slowly than it used to."

Today, speed-to-market is a vital competitive weapon. Clients who can move with extreme speed and agility can outmaneuver slower, more process-laden competitors.

Read More Tags: advertising, agencies, agility, cablevision, fast, holding companies, lustgarten, speed, speed-to-market, verizon

GN+P 4.0: what this new site was designed to do

Author: Jesse Emery

This year, when we decided to revamp the site, we set ourselves a few goals. In this post we lay out why we revamped our site, what we wanted to accomplish, how we went about achieving those goals, and what we've got on tap for the site in the future.

Read More Tags: digital, gardner nelson, internet, seo, social media, video, web, web development